OUR STORY
AYANAH is not just a brand it’s a movement and a lifestyle destination. Offering essential products for all women items that simplify good choices and provide inspiration for a more beautiful everyday life.
AYANAH’s design studio and head office is located in west London, United kingdom and have total of ten amazing people working for the brand around the world: designers,tailors, buyers, pattern-makers, producers etc. Our shared mission is to democratise quality and make sustainable design accessible to more people. With a circular approach and a high level of transparency into our processes, we also want to drive forward positive change in the modest fashion and design industry.
About our Everyday Wear.
The concept of everyday beauty was a major influence on the our everyday wear / Luul collection. Our First every day wear we wanted to make abayas super easy modernist movement in the mid-20th century – and one of the starting points for developing the AYANAH collection brand. Formulated in 2019 by Somali British designer Bella Adam. Bella chose the name AYANAH because she admired the names (Ayah) and (Ayan), which is her aunts' names, as well as the name (Arianah). AYANAH means "beautiful flower," which is exactly how Bella wants her clients to feel when they wear the 'AYANAH COLLECTION.'
On August 3rd, 2019, AYANAH COLLECTION released its first public collection. Bella was in full-time education at Kingston University at the time, but her family and friends pressed her to begin as soon as possible. That's when she started the 'AYANAH COLLECTON' Instagram (@AYANAHCOLLECTION) with the help of her supportive family and close friends.
Bella looked into the modest industry and noticed that there was a gap in the stock for simple yet elegant pieces and affordable clothing. Everyday wear – became the slogan for a new democratic approach that aimed to bridge the worlds of abayah , crafts, and functional form to produce affordable and widely accessible items for everyday use.
Bella had a side hustle while studying, which enabled her save some money and eventually invest in her own factory/small warehouse, where she now has her designs manufactured in the UAE.
Bella has always stated that no other brand inspired her to create 'AYANAH,' nor has she ever looked at another brand and thought to herself, "Let me do what they're doing," which is why 'AYANAH' is a one-of-a-kind brand in terms of designs, cuts, and materials. Bella handpicks the material for each collection she launches and creates and develops the first simple for each one.
This ambition was associated with a new ideal of beauty which favoured clean lines, a neutral colour palette and solid materials inspired by everyday life. It made functionality and durability the basis for good design. With special attention to sustainable practices, AYANAH continues to build on the everyday wear tradition of functional beauty and the mission to enhance life through well-designed everyday things. Each of our products is designed by Bella herself and is carefully made to be used and loved for a long time, with the intention to leave a lighter footprint and build style beyond seasons.
Join us at AYANAH, where fashion meets every day and every piece is a statement of every woman who is trying to make her footprint in the world.